Comparing between Selling & Marketing concept

1- MAKE –SELL PHILOSOPHY
RIGHT CUSTOMERS FOR YOUR PRODUCTS

-Selling

Starting point: factory
Focus: product
Means: selling & promoting
Ends: profits through sales volume

2- SENSE –RESPOND PHILOSOPHY
RIGHT PRODUCTS FOR YOUR CUSTOMERS

-Marketing

Starting point: target market
Focus: customer needs
Means: integrated marketing
Ends: profits through customer satisfaction